“It was one of the original ideas we had,” the “Super Size Me” director explained of the poster. “As we first started getting into the movie, I was like, ‘This is a documentary action movie. It’s the biggest action movie of the summer that’s not being released in the summer.’ We wanted a poster that reflects that, and I love the idea of mimicking the Indiana Jones poster, with all the people around it. Because we’re going on a quest to find this lost thing, the thing that nobody else can find, much like the Ark of the Covenant.”
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