segunda-feira, novembro 28, 2016

Is There a Future for Physical Media Formats?

"For decades the joy of home video relied upon physical media: Betamax, VHS, Laserdiscs, DVDs, Blu-rays. One after another, new formats improved not just our experience of “movies”, but also our relationship with them. (...) Those advantages changed the way we (who were lucky enough to be able to afford the format) related ourselves to the films. (...) But physical media is far from dead. Really. What is happening is just an advancement in the sophistication of our relationship with films. To some of us, physical media plays a role that VoD will never replace. With the untouchable, invisible, uncharacteristic, generic, inconsequential, fast, and cheap face of VoD, there is a celebratory dimension to physical media that makes more sense now than it ever did. Physical media is love, homage, Art, dedication, fandom, respectfulness, acknowledgement, and haptic. It has soul, a face, a body, a touch. Holding it on the hand gives one pleasure. Looking at it on the shelf or displayed inside a glass cabinet makes us feel we belong. It puts us in state of admiration, adoration, awe. It brings back memories, feelings, sounds and flavors. It captures our eyes, our desires… us. (...)" [Bad Behavior]

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