domingo, junho 22, 2014

Criterion apenas em Dual Format

"Last week, we announced that in November, Criterion will begin releasing dual-format editions, including both DVD and Blu-ray discs in one package. The response was overwhelmingly positive, but we knew there would be questions. The most common by far were: “Will the package be Blu-ray or DVD size?” (Answer: Blu-ray size, except the Zatoichi box, which will be Blu-ray height in one dimension, DVD height in the other.) “Will it take up more space on my shelf?” (Not if we can help it.) And “Is this going to be true forever?”(Nothing is forever, but as long as it works we’ll keep doing it.)

Those were the easy questions, but we knew there was another, tougher set of questions, because they were the same ones we had wrestled with as we arrived at our decision: “Aren’t you just making DVD customers buy discs they can’t use and Blu-ray customers buy discs they don’t want? Doesn’t this mean lots of waste? Aren’t DVD customers worse off, because they’ll pay more? Why are you doing this? And why now?”

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